Tuesday, February 25, 2020

Disney Bets on Tourism Experience by Naming Parks Boss New CEO

Kin Cheung

Bob Chapek, Disney’s new CEO who used to run the parks division. Kin Cheung



Skift Take: For all the hoopla over streaming and the future of digital media, Disney’s board goes with a guy who ran theme parks. Knows customer service, pricing, marketing, and packaging — and how a global business swings with the economy. Maybe an exec from the tourism frontline is the right pick.

— Tom Lowry

Read the Complete Story On Skift



from Destinations – Skift https://ift.tt/2VlAt8J
Publish First on

No comments:

Post a Comment