U.S. Destinations Use Driving Data to Gauge Pent-Up Demand

California’s Pacific Coast Highway Hcabral / https://www.flickr.com/photos/hcabral/3211096416/in/photolist-5TKH6j-9y9kw2-GqbfF-5mevRW-dz7Jfj-eiLFWR-6asFit-5DWzbG-6fm2g3-BqnkpN-im6kXK-n7WU2M-im6fcC-oUGQ6e-9atGk5-nQp4WW-im6MbD-7b19si-eumm8m-93uCB1-6fgRdv-pzj8Dh-pRwT4g-pPpHcy-pz7dhw-im72Sx-ju4oXE-im68Q8-22vCPpT-pRQoa9-im66RD-pz5aZM-5hCCT-bkUi6h-arBLsy-CAihx-attnet-6asFvV-im63wx-im7mW5-im6nRp-pRwtNP-im6xht-im6swg-4kmQna-krNJHz-5hCDv-z7Rd1-im6geq-im7gA4

Skift Take: When people are finally willing to get away, there is a belief they will be willing to do so primarily by car. The Arrivalist has a dataset designed to help destinations know precisely when that is.

— Rosie Spinks

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