Friday, June 26, 2020

Tourism Marketers Must Now Go Beyond Optics to Reach Black Travelers

Humphrey Muleba / Unsplash

The Black Travel Movement is thriving — why aren’t tourism marketers responding? Humphrey Muleba / Unsplash



Skift Take: It’s long been the case that destination marketers have largely ignored Black travelers. But with the widespread protests following George Floyd’s murder, the industry is rightly being called out. It’s time to go beyond mere representation and focus on holistic change from the inside out.

— Rosie Spinks

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