Destinations Embrace Multilingual, Multicultural Marketing to Attract New Travelers for Post-Covid Reality

Pure Grenada is one of several DMOs targeting new markets with multilingual and multicultural messaging. Courtesy of Grenada Tourism Authority / Courtesy of Grenada Tourism Authority

Skift Take: With source markets on lockdown and shifting border restrictions, destinations are targeting global and regional travelers they’d previously overlooked. The result? A rise in multilingual and cross cultural tourism campaigns. It’s about time.

— Lebawit Lily Girma

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