Bahraini Cultural Icon Vying to Be First Female Head of United Nation’s Tourism Arm

UNWTO Headquarters in Madrid.

Skift Take: Shaikha Mai could become the first woman to lead the United Nations World Tourism Organization. She’s a triple threat: a trailblazer in sustainability through heritage preservation, decades of public-private leadership, and an influential Arab female in global tourism. Mai could be just what the industry needs as it seeks to “build back better” post-Covid.

— Lebawit Lily Girma

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