Is New Zealand’s New Tourism Ad Brilliant or Tone Deaf?

New Zealand’s latest campaign doesn’t want tourists to visit the same places and take social media influenced shots. Miles Holden / Pure New Zealand

Skift Take: New Zealand’s latest “traveling under the social influence” campaign could have been brilliant, if it weren’t so ill-timed. It’s a privilege to be the first to beat Covid, but it can also be a blind spot.

— Lebawit Lily Girma

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