Orlando and Disney Deliver Contrasting New Tourism Messages

Disney World’s marketing videos show safety protocols, unlike Visit Orlando’s new campaign. Thomas Evraert / Unsplash

Skift Take: Destinations are not out of the woods yet with vaccines — but you wouldn’t know it from Visit Orlando’s new marketing campaign, unless you watched Walt Disney World’s ads instead. What’s behind the polar opposite messaging?

— Lebawit Lily Girma

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