Florida Tourism Produces Original Amazon Prime Series as Marketing Goes Hollywood

Life’s Rewards is set at The Don CeSar hotel on St. Pete Beach, and is the first DMO-scripted and produced original series. Courtesy of Visit St. Pete-Clearwater / Visit St. Pete-Clearwater

Skift Take: Florida’s tourism marketers are going the extra mile to beat the competition this summer: co-producing and launching an original series set in St. Pete-Clearwater and launching on Amazon Prime Video. It’s a whole new tourism marketing frontier. Action!

— Lebawit Lily Girma

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