A pedestrian street in Valencia, Spain prior to the pandemic. Spain hopes to see tourism numbers this summer return to half of what they were in 2019. Skift
Skift Take: Tourism has been very beneficial to parts of Spain over the last decade. But as it’s moved into the #1 slot some of its most-visited cities have become poster children for overtourism. Will it use this opportunity to rethink how it plans for a new era of international tourism?
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