Wednesday, February 19, 2020

Tourist-Hungry Oklahoma Just Rebranded: Did It Get It Wrong?

spiritofamerica / Adobe

The Oklahoma State Capitol in Oklahoma City. The state just rebranded its tourism marketing. spiritofamerica / Adobe



Skift Take: Oklahoma’s new Imagine That slogan is vulnerable to parody, while its smart-looking logo lacks the lasting impact of a Nike swoosh or a Texas Longhorn decal.

— Robert Reid

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