Thursday, June 24, 2021

New York City’s New $30 Million Tourism Campaign Says ‘It’s Time’

Samuel Loannidis / Flickr Commons

New York City’s $30 million campaign is rolling out just as the city drops all Covid restrictions. Samuel Loannidis / Flickr Commons



Skift Take: The Big Apple’s post-pandemic revival is here and it’s hitting all the mediums to say it in a $30 million, yearlong campaign that might just create the intense “FOMO” it’s aiming to stir up in travelers far and wide.

— Lebawit Lily Girma

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