Sunday, June 27, 2021

Travel’s Creator Economy Resets for Next Boom

Keith Jenkins / iambassador

iambassador ran a “Spain on my mind” travel blogger campaign for the tourism board, amid a travel downturn. Keith Jenkins / iambassador



Skift Take: Post pandemic, brand and destination marketing dollars will favor those who get hyper-creative, hyper-local and hyper-talented in video and storytelling content. There’s a boom coming — for those playing the long game.

— Lebawit Lily Girma

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