Stress Test for Destination Marketing Could Lead to Strategy Changes

U.S. destinations are preparing for future tourism crises even as the recovery begins this summer. Pictured is Big Sur in California in August 2018. Sergei Gussev / Flickr

Skift Take: A destination resilience assessment survey for U.S. tourism boards is launching this summer — just as visitors return and as tourism leaders continue to examine how they can build back stronger before the next crisis hits.

— Lebawit Lily Girma

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