Canada’s Indigenous Tourism Branding Serves as Model for the Americas

Canada’s hard-hit indigenous tourism sector is looking to Canadian travelers this summer to help businesses recover. Indigenous Tourism Association of Canada / Indigenous Tourism Association of Canada

Skift Take: At a time when travel demand for inclusion is on the rise — not to mention a global reckoning on racial equity — the Canadian government’s neglect of its once-robust indigenous tourism sector is clearly short-sighted. Will a new campaign find Canadians heeding a different call instead this summer?

— Lebawit Lily Girma

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