Japan’s Tourism Reality From Olympics: Build It and Maybe They Will Come Later

Spectator stands will be empty at the 2020 Tokyo Games and leave tourism reeling, but Tokyo’s long-term commitment to the industry will eventually pay off. Courtesy of Japan Online Media Center / Japan National Tourism Organization

Skift Take: The 2020 Tokyo Games will be a big financial hit for Japan’s tourism sector, but vaccines now under way plus pent-up demand and infrastructure boosts could make it come out of this tough stretch a winner — sooner than one might think.

— Lebawit Lily Girma

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