Switzerland Hopes Europeans Can Fill Gap Left by Absent Asian Tourists

The Alpine region, known for the Matterhorn mountain, expects to welcome 15 percent more Germans and 20 percent more French guests this year. Manuel Hodel / Unsplash

Skift Take: The pandemic has been a wake-up call for the Alpine region, which now needs to rethink future marketing strategies to attract a broader base of visitors.

— Matthew Parsons

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