Destinations Put Aside Old Rivalries With New Combined Marketing

Bermuda and Fort Lauderdale’s first joint tourism marketing campaign augurs more collaborations ahead from DMOs with shared niche tourism offerings. Courtesy of Bermuda Tourism Authority / Bermuda Tourism Authority

Skift Take: This new “friends not rivals” approach to marketing destinations might just get more traction from today’s changed traveler.

— Lebawit Lily Girma

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