Discover Puerto Rico Becomes Marketer-For-Hire to Others

Discover Puerto Rico selling its creative services to third parties will diversify revenue and strengthen the destination’s brand. Courtesy of Discover Puerto Rico Studios / Discover Puerto Rico

Skift Take: It’s a win-win for the island’s destination marketing group and for its in-destination clients — but how many other tourism boards are ready to follow suit at this time?

— Lebawit Lily Girma

Read the Complete Story On Skift

from Destinations – Skift https://ift.tt/38wYL56
Publish First on