European Union Pulls U.S. From Safe Travel List and 11 Other Top Travel Stories This Week

The Grand Place in Brussels could see even fewer U.S. visitors. Dennis Jarvis / Wikimedia Commons

Skift Take: In Skift’s top stories this week, the European Union recommends further restrictions be placed on U.S. travelers, two major companies go public, U.S. travel brands turn to TikTok to attract younger travelers, and Radisson’s CEO explains why the company split in two.

— Rashaad Jorden

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UK Travel Restrictions Force Early Closure of Turkish Hotels

UK Tourists will continue to see less of the Istanbul skyline. Mike McBey / Flickr

Skift Take: The future is enormously murky for so many of Turkey’s hotels. Not only have they lost revenue due to absence of the lucrative U.K. market, Covid variants make any timeframe for a rebound uncertain.

— Rashaad Jorden

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U.S. Tourism Brands Take Quick Advantage of New Rules to Sign Elite College Athletes to Endorsement Deals

College football stars at institutions like Boston College (left) and Clemson (right) will surely look to take advantage of any NIL opportunities. TigerNet.com / Flickr

Skift Take: Travel companies and destinations need to do extensive research and pay attention to more than the biggest sports — football and men’s basketball — to find the right athletes who will be worthy returns on the promotional investments.

— Rashaad Jorden

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Caribbean Returns to Lockdowns as Covid Spikes Amid Low Vaccination Rates

Martinique (pictured) is among the Caribbean destinations seeing a spike in Covid cases. Jo Dasson / Flickr

Skift Take: Hopes for a tourism recovery are being dashed in the Caribbean as vaccinations can’t keep pace with the spike in new Covid cases. It’s another example of why vaccine equity matters.

— Tom Lowry

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Discover Puerto Rico Becomes Marketer-For-Hire to Others

Discover Puerto Rico selling its creative services to third parties will diversify revenue and strengthen the destination’s brand. Courtesy of Discover Puerto Rico Studios / Discover Puerto Rico

Skift Take: It’s a win-win for the island’s destination marketing group and for its in-destination clients — but how many other tourism boards are ready to follow suit at this time?

— Lebawit Lily Girma

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Destinations Put Aside Old Rivalries With New Combined Marketing

Bermuda and Fort Lauderdale’s first joint tourism marketing campaign augurs more collaborations ahead from DMOs with shared niche tourism offerings. Courtesy of Bermuda Tourism Authority / Bermuda Tourism Authority

Skift Take: This new “friends not rivals” approach to marketing destinations might just get more traction from today’s changed traveler.

— Lebawit Lily Girma

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Singapore Tiptoes Toward Reopening After Country Is 80 Percent Vaccinated

Popular tourist destinations like the Marina Sands in Singapore (pictured) have been desolate in lockdowns. That could soon change with restrictions easing. udo schuklenk / Flickr

Skift Take: Singapore’s pandemic story has been a see-saw tale. The destination is now slowly reopening after vaccines gained traction there. Germany and Brunei get the green light first, with the rest of Asia watching closely.

— Tom Lowry

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